marketing research

Thân thiện

Marketing research helps a company understand what customers want.

Definition

Noun: - The systematic gathering, recording, and analysis of data about issues relating to the marketing of goods and services: This involves studying consumer behavior, market trends, and the effectiveness of marketing strategies to inform business decisions.

Usage

Marketing research is conducted to understand the market environment. It is a critical business function that precedes major decisions.

Examples

• Noun:
  • The company invested heavily in marketing research before launching the new product.
  • Accurate marketing research helps identify potential customers for a service.

Advanced Usage

• "to conduct marketing research": to carry out a systematic study of the market.
  • The team was hired to conduct marketing research on consumer preferences in the digital age.

Variants and Related Words

• Market research (n): Often used synonymously with marketing research, though sometimes considered a subset focusing more on the market size and characteristics.
  • The initial market research indicated a strong demand.

Synonyms

• Market analysis: The assessment of a market's dynamics and trends.
• Consumer research: Research focused specifically on understanding consumers.

Related Phrases

• Marketing research firm: A company specializing in conducting marketing research.
  • They hired a marketing research firm to survey the target demographic.

Học thuật

Noun

1. research that gathers and analyzes information about the moving of good or services from producer to consumer

Từ đồng nghĩa

• market research